Beyond photography, I love to just sit back and draw, write, and create things. I'd like to claim myself a craftsman, but I don't create too many tangible items these days, which seems like a perfectly acceptable requirement to take on the title. Nevertheless, it's nice to take a break from the camera, grab my favorite Moleskin, and find a comfortable seat at a local coffee shop. Often, my designs stand as a reference to future creations, but occasionally those designs move into Illustrator and become alive in the digital realm.
The latter was certainly the case as I worked with Ryan from Ryan Tullock Photography to draft a logo that would represent his brand. I've known Ryan for years. We worked together in the Webster Groves School District, each graduated from Webster University, and have lived just miles apart in South St. Louis. Ryan officiated my wedding and has rode shotgun around countless Midwest miles in chase of new scenes to photograph. As Ryan's photography business began to grow, we started talking about the opportunity to design a logo that represented him as much as it represented his photography.
If there's only one thing that's obvious about Ryan, it's that he has an incredible passion for baseball. His love for the Cardinals goes far beyond growing up in St. Louis - it's deeply entrenched in a tradition that far succeeds him. Ryan seems to have an innate ability to read plays as they happen, often citing statistics and historical data that accompany each game. To understand him further, just ask him for his business card which is designed to look like a vintage baseball card.
And it's with a baseball card in mind that I began to draft ideas. I knew I wanted to design something baseball inspired, something simple, and something that would work universally across his brand. Whether the logo was on his website, his business card, or as a watermark, it needed to be classic. I quickly found myself diving into the typography and design of baseball cards. The final design takes some of the classic sans serif styling and incorporates the script of an autograph. It turned out great.
It was a blast to create the logo for Ryan and I can't wait to see how he puts it to use. Check the logo below and don't forget to spend some time on Ryan's Instagram: @rctullock and his website: Ryan Tullock Photography.